Coco Myers grew up in East Hampton among the artists of the Abstract Expressionist movement. Many of these artists were family friends. They came to potluck dinners—wonderfully raucous affairs—at her parents' home where their paintings hung on the walls (frequently rotated, depending on which artists were coming over that night). There, her love and affinity for the work of East End artists began.

After earning a B.A. in art history at Princeton, Coco worked in Manhattan as a magazine editor and writer at Elle, Mirabella and Allure, later moving back to East Hampton to raise her three sons with her late husband, modern architect Daniel Rowen. She continued to write (for Elle Decor, Martha Stewart Living, and The New York Times, among other publications), but eventually returned to her touchstone—the East End art world—and founded folioeast in 2015.

Designed with the mission of highlighting the community of East End artists, folioeast has since showcased the work of more than one hundred artists—in more than 50 exhibits—in venues as varied as Springs' iconic Ashawagh Hall, Robert Wilson's Watermill Center, and Malia Mills in East Hampton, where she’s curated a recurring series of off-season exhibits.

Coco is a member of the East Hampton Arts Council and is on the board of Wings Over Haiti, a non-profit organization raising money to build new schools. She organizes the annual Hamptons Artists for Haiti summer benefit, featuring an exhibit and auction comprised of East End artwork.